Our Marketing Tools

Our Marketing Tools

Do you ever wonder how the best brokers market their client's listings for a high and fast sell? Here's how Diane does it!

With over 30 closings and counting ALREADY for 2016, Diane certainly understands the importance of marketing on all media platforms to ensure her listings sell quickly and for the highest possible dollar. First and foremost, for every one of her listings, Diane invests in a professional photographer to take the highest quality pictures possible before marketing throughout the internet and local newspapers.

According to a study conducted by the National Association of Realtors, "41% of buyers first found their home on the Internet" and an even greater "89% of homebuyers used the Internet as an information source." To say the least, the Internet is perhaps the most vital resource for any home seller and of course, listing agent. That's why Diane invests in listing her properties on a wide array of online platforms.

Real Estate Websites - Diane has premium exposure on all major realty websites including Boston.com, Realtor.com, Trulia.com, and more to guarantee that as many homebuyer eyes view her listings as possible. More eyes equal more buyer leads for your home.

Social Media Websites - The three powerhouse social media sites - Facebook, Twitter, and LinkedIn - have millions, even hundreds of millions of users. Diane has chosen to take advantage of those users and list her properties on these critical media platforms. Once again, more eyes equal more buyer leads for your home.  

Craigslist - With a broad user base across the socioeconomic spectrum, Diane feels that it's important to have her listings on the Craigslist's Boston page. Every new listing gets immediately posted onto Craigslist along with every Open House for that listing. 

Although the Internet is perhaps the most popular resource for homebuyers, the Diane chooses not to underestimate the power of the press. Thus, client listings get the print marketing treatment as well.  

The Boston Globe – As the largest newspaper in Boston, The Globe offers the best print marketing exposure possible for any home listing. Recognizing it as such, Diane happily lists her client’s properties in The Globe at their request.

West Roxbury Bulletin ­– A free neighborhood paper, the West Roxbury Bulletin has a strong local viewership that is perfect for any listing. Diane understands that listing her client’s properties in the Bulletin is crucial to tap into this local market.

Contact Information

Diane Capodilupo
RE/MAX Achievers
1910 Centre St
West Roxbury MA 02132
Office: (617) 323-3670
Cell: (617) 823-9989
Fax: (617) 323-4040